Audiences today speak a visual language; connecting, sharing & engaging. Visual media quickly captures & holds people’s attention. The instant nature of visual marketing is what makes it one of the most powerful tools a brand or business can employ to connect with customers.
“Almost nothing need be said when you have eyes.” – Tarjei Vesaas, Norwegian poet and novelist
What is XR, VR, AR, MR?
- Virtual Reality (VR) – Technology that immerses people into a completely virtual environment;
- Augmented Reality (AR) – Creates an overlay of virtual content, but does not interact with the environment;
- Mixed Reality (MR) – A blend of actual reality & virtual reality, creating virtual objects that can interact with the actual environment;
- Extended Reality (XR) – An umbrella term that embraces all 3 realities (AR, VR, MR).
In short, XR is the future.
Creative + Design Services
Extended Reality (XR) | Graphic Design | Website | Digital | Social Marketing | Marketing Collateral | Packaging | Photography | Video Production
Effective Visual Media
“Visuals are processed 60,000X faster in the brain than text” (Visual Teaching Alliance).
Creative & Graphics is the art of presenting information graphically & with meaning. Like Storytelling, graphics & imagery are not a new concept. They have been a vital form of communication since the beginning of time. However, visual media is a vital component of any marketing mix.
According to Wordstream, 59% of executives say they would rather watch a video than read text. Insivia’s 2020 research quotes that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Conversely, Statista.com states that although 9 out of 10 businesses have a presence on at least one social media platform, far fewer are actually successful.
Visual Design: A Harmony of Form & Function
A pretty design often is not enough. The challenge is to create instantly recognizable meaning via attractive & engaging graphics that have minimal text. Your media has to tell a story that helps your audience arrive at informed conclusions.
Using our graphic design, video and interactive multimedia services, we can help you create graphics to be used online or in person. We can help you create visual media geared for specific goals & target audiences.
With our roots in live events & event marketing, we have years of experience designing & producing visual imagery that elevates brands online, on-site & on-screen. In the wake of C-19, visual media has become a vital component of any brand’s storytelling. Let’s chat today to see how we can help you quickly connect with audiences.
Creative Experience Agency
SHAPE | INSPIRE | TRANSFORM
Event Design | Brand Activation | Promotional Marketing
Bangkok Event Company
Sustainable Event Designers